Stef's Blog

Confidentiality agreements prevent me from sharing over here projects and activities I have been involved in my profession but this time, I have finally embraced a personal project which needs some of my professional expertise.

It is an online marketing campaign for an voluntary athletics trainer’s website of a no-profit sport club: : Primo in Finale.

Primo is his first name but it also means 1° and Finale stands for Finale Ligure, his place but also ‘the final’. Funny.

Primo has also the misfortune of being my uncle but this is another story.

The athletes and competitions database that is behind this website has a very long story starting from the early 90′s and survived the technological changes thanks to exports and imports (I might tell you about it someday): I set it up for him and Primo has been maintaining it since then, day in day out (I wish I inherited his perseverance too ).

Long story short, in the following weeks, I aim to share with you a few tips & tricks & tools of the trade to spread the words about his (or any) website online and not.

In the meanwhile, if you would like to pay a tribute to his hard work please visit Primo in Finale aka “1° in the final” and if you are on facebook click on “Mi piace” (= “I like”) on the sidebar.

Thanks. Bedankt. Grazie.

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Wonder if these nerdy posts are related to my job, well, the answer is no. As a good friend once told me, "one never heals from programming!". It must be true in my case....

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